Hot Off the Press

How Does it Work: Detanglers

Shampoo & Conditioner

Brushing, blowdrying, twirling, heatstyling—we put our hair through a lot, which is why every haircare routine can benefit from a trusty detangler. Detanglers smooth your hair shaft so it’s less likely to build up friction and stick to other strands of hair (aka get tangled). We have incorporated this same technology in both our Shampoo and Conditioner.

Detangling shampoo contains anionic (negatively charged) ingredients which remove dirt, natural oils and positive charges from the hair. It also contains detangling/conditioning cationic (positively charged) ingredients, which are attracted to the exposed negatively charged amino acids on the cortex. The cationic ingredients are also hydrophobic (repel water) so are not washed out easily, leaving your hair coated with a thin film. This film closes the gaps left by damaged cuticle cells making it easier to comb and detangle.

We love our Shampoo and Conditioner duo because it incorporates ingredients that guarantee a good hair day, like strengthening proteins to fight damage, nourishing oils that keep your hair soft and shiny, and no sulfates to protect color-treated hair.

Beauty Box 5
The Broadmoor
The Broadmoor
A Distinctive Style
Destination I Do
Real Beauty
Skin Inc
Insite Atlanta
Ladue News
Gulf Coast Times
Denver Life
Skin Deep
Pink Magazine