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How to: Read Beauty Labels

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Tackling a skincare regime is tricky enough without trying to translate all the ingredients and science jargon on our product labels. But since knowing what goes on our bodies should be as important as knowing what goes in them.

Know the basics.

Ingredients are listed in descending order, starting with the largest amount in the product. If a product touts a particular ingredient but it is listed near the end of the list, then not much of that ingredient is present.

But remember that size (or rather, amount) isn’t everything.

On the other hand, certain active ingredients only need to be present at .5 to one percent in order to be the most effective, so a little goes a long way! And because so little of the active is needed, it goes at the end of the list.

Be wary that some ingredients can be disguised as others.

There are some newer preservatives that also act as a masking agent. That means brands can list the preservative as a ‘fragrance’ in the ingredient listing, and make it look like the product is preservative free.

And don’t be fooled by marketing tricks. For example:

‘Dermatologist tested’ doesn’t equal ‘dermatologist endorsed.’

Ready to try products that have nothing to hide, check out our products page!

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