July 7, 2011
Elite Therapeutics Hair & Scalp Care Collection
Prominent Denver radiation oncologist Dr. Kevin Schewe today introduced the Elite Therapeutics Hair Care System, following the groundbreaking launch of the Elite Therapeutics skin care product family last November. The products were created to help cancer patients manage and overcome the harsh side effects to their skin from chemotherapy and radiation treatments. A pleasant and not-surprising discovery has been that Elite Therapeutics products are of significant benefit to consumers and are excellent for everyday use.
Elite Shampoo and Elite Conditioner gain their healing power from extremely precise, scientific ingredient combinations, blended with key vitamins and exotic nutrient complexes. Applied to the hair, scalp bed, and follicles, the shampoo and conditioner nourish the scalp, elicit cellular rejuvenation, reduce irritation, and create lustrous hair.
“These products are different because they treat the scalp as skin, a distinction that’s often overlooked by other hair care product formulators,” Dr. Schewe said. “The scalp is critical to the health and appearance of hair. When we nourish and protect the scalp and hair follicles as conscientiously as we do our skin, the results are lustrous, strong, untangled hair with a beautiful texture and sheen.”
The initial ingredient research by Dr. Schewe and the Elite Therapeutics product development team was the discovery that all eight forms of natural Vitamin E greatly contribute to the overall health of skin. The team sought out the most effective, pure, and natural extracts and oils, including the complete Vitamin E system, and strategically blended it for maximum purity and effectiveness to create the proprietary E Factor-8 Complex. The natural approach not only creates powerful, pleasing, easy-to-use products for patients and everyday users, but also represents the Elite Therapeutics philosophy that beauty is health. The entire family of products is designed to be used as a system for maximum benefit, based on the interplay of these ingredients:
- Luxurious, sulfate-free foaming agents for healthy cleansing and color-fade prevention.
- Anti-aging heavyweights hyaluronic acid and sodium PCA, which moisturize hair and keep it radiant.
- CertoPlex-369 Antioxidant Recovery System and HairPerfect Nourishment Blend, both proprietary and protective agents for scalp and hair.
- Exotic oils like acai, babassu, mongongo, passion fruit, and rice bran, for deep conditioning and long-lasting hydration.
- Hydrolyzed silk proteins for hair strength, sustenance, and ease in detangling.
- Patent-protected conditioning technology that helps prevent scalp irritation and dandruff.
Elite Therapeutics is based in Denver and was born of Dr. Schewe’s desire over a 25-year career in radiation oncology to help cancer patients diminish severe damage to skin and hair from chemotherapy and radiation treatments. Considering their highly nourishing benefits to damaged skin, it makes sense to offer Elite products to everyone, regardless of their skin or hair care concern. The innovative Elite Therapeutics research and formulas are helping reshape how both women and men think about their health and grooming regimens.
Elite Therapeutics products are available at select metropolitan Denver and Boulder outlets and online at www.elitetherapeutics.com. The shampoo price is $26 for 7.2 ounces; the conditioner is $28 for 7.2 ounces.
Known as an innovator in radiation oncology, Dr. Schewe is consistently chosen by his physician peers as a top doctor in Denver’s 5280 Magazine. He is a cum laude graduate of the University of Missouri—Columbia School of Medicine, and completed his internship and residency in radiation oncology at the Medical College of Wisconsin Affiliated Hospitals. He is a fellow of the American College of Radiation Oncology.
For more information and ordering, contact 303-495-2996 or www.elitetherapeutics.com. An ingredient glossary and a downloadable PDF brochure are also available online.